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Reflects a response to rising younger consumer demand for K‑beauty brands.
May 14, 2026
By: Lianna Albrizio
Associate Editor
Amorepacific is making its mark on the US. Its leading K-beauty company’s Mamonde is launching on Amazon Premium Beauty this month. Officials say the collaboration marks a key milestone in Amorepacific’s US growth strategy and reflects a response to rising younger consumer demand for authentic, science-backed but approachable K‑beauty brands. Pushing the Next Surge of K-Skincare “We are continuing to observe renewed momentum around Korean beauty in the US,” said Julien Bouzitat...
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